An Important Step in Applying the Marketing Concept Is

question 103

Multiple Choice

An important step in applying the marketing concept is:

• A) changing the firm's organizational structure.
• B) changing the firm's management methods and procedures.
• C) appointing someone with a marketing management background to be the firm's president.
• D) hiring a marketing consultant.
• E) committing to customer satisfaction.

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Definitions:

Marketing Strategy

A long-term plan designed to achieve the marketing goals of an organization by effectively reaching its target market and converting potential customers into actual ones.

Marketing Strategies

Marketing strategies are comprehensive plans formulated to achieve specific marketing goals, such as increasing brand awareness, attracting new customers, or boosting sales.

Target Market

The specific group of consumers at whom a company aims its products and services.

Time Schedule

An organized plan specifying when tasks or events are expected to take place.