Adoption of the Marketing Concept

question 244

Multiple Choice

Adoption of the marketing concept

• A) is easy for most firms.
• B) occurred first in the service industry.
• C) has been universal.
• D) has been slow for producers of industrial commodities.
• E) happened last among consumer product companies.

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Definitions:

D-motivation

The reduction or loss of motivation, often due to a lack of rewards or the presence of demotivating factors.

Self-actualizers

Individuals who have realized and fulfilled their potential in terms of personal growth, creativity, and understanding, according to Maslow's hierarchy of needs.

Maslow

Refers to Abraham Maslow, a psychologist known for creating Maslow's hierarchy of needs, a theory in psychology that argues human behaviors are motivated by fulfilling a hierarchy of needs from basic to complex.

Peak Experience

A moment of intense ecstasy, similar to a religious or mystical experience, during which the self is transcended.