All of the Following Are Examples of a Production Orientation

question 63

Multiple Choice

All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

• A) the company sells what it can make easily.
• B) advertising focuses on the benefits of the product to customers.
• C) the relationship with the customer ends with the sale of the product to the customer.
• D) the purpose of customer service is to reduce customer complaints.
• E) advertising focuses on the features of the product.

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Definitions:

Foot-In-The-Door Technique

A persuasion strategy where a person is led to agree to a small request first, making them more likely to later agree to a larger request.

Deindividuation Mob

A psychological state characterized by diminished self-consciousness, disinhibition, and conformity to group norms and actions, often in a group or crowd context.

Conformity Compliance

The act of matching attitudes, beliefs, and behaviors to what is perceived as normal within a society or group.

Obedience Factors

Variables or aspects that influence the degree to which individuals comply with orders or directives from authorities.