All of the Following Are Examples of a Production Orientation

question 63

Multiple Choice

All of the following are examples of a production orientation, as opposed to a marketing orientation, EXCEPT:

• A) the company sells what it can make easily.
• B) advertising focuses on the benefits of the product to customers.
• C) the relationship with the customer ends with the sale of the product to the customer.
• D) the purpose of customer service is to reduce customer complaints.
• E) advertising focuses on the features of the product.

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Definitions:

Melun Diptych

A pair of paintings by the Early Netherlandish master Jean Fouquet, created in the 15th century, renowned for its innovative use of portraiture and religious imagery.

Jean Fouquet

A French painter and miniaturist of the early Renaissance, known for his innovative use of color and perspective.

Deposition

The act of removing someone from office or power, or in art, a representation of the removal of Christ's body from the cross.

Les Très Riches Heures

An illuminated manuscript book of hours, considered one of the masterpieces of the International Gothic period, made in France for the Duke of Berry.