Which of the Following Is a Difference Between Customers and Clients

question 22

Multiple Choice

Which of the following is a difference between customers and clients in the context of relationship marketing?

• A)Customers have identities and names,while clients do not.
• B)Customers have no strong reason to feel allegiance to a service provider,while clients often have a strong relationship with the service provider.
• C)Customers are individual entities,while clients are reflected in market summaries as mere numbers and data entries.
• D)Customers are served on an individual basis,while clients are mass target groups.

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Definitions:

Simple Analysis of Variance

A statistical method used to compare the means of two or more groups to see if there is a significant difference between them.

One-way ANOVA

A statistical test that compares the means of three or more independent groups to determine if there is a significant difference among them.

Dependent Variable

In an experiment, it is the variable that is being tested and measured, expected to change as a result of modifications to the independent variable.

Television Viewing

The act of watching content on a television set or through television channels.