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In personal selling,which of the following falls under the persuasion objective of the sales force?
Payroll
The total amount of wages, salaries, and other earnings that a business pays to its employees.
Liquidity Ratios
Financial ratios used to measure a firm’s ability to meet its short-term obligations to creditors as they come due.
Short-term Obligations
Financial liabilities that are due within one year, typically including accounts payable, short-term loans, and other debts.
Creditors
Individuals or institutions that lend money or extend credit to others and are owed repayment in the future.
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