When Evaluating Risks Associated with a New Product Idea in the Idea

question 30

Multiple Choice

When evaluating risks associated with a new product idea in the idea screening phase,a firm should _____ because of a lack of resources or expertise.

• A)completely reject the new product idea
• B)not act too hastily in discounting the new product idea
• C)ignore the risks and commercialize the new product idea
• D)not reconsider other alternatives

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Definitions:

Chamber's Rock Walls

The solid, often vertical, rock faces forming the sides of geological chambers or cavities.

Mantle Plume

A rising column of hot, solid mantle material that originates from deep within the Earth, potentially causing volcanic activity when it reaches the surface.

Less Dense

This term refers to a material that has a lower density, meaning fewer mass units per volume, making it more buoyant or likely to float in a denser substance.

Mostly Molten

Refers to the state of material that is primarily in a liquid form due to high temperatures, often relating to the Earth's mantle.