A Problem During the Idea Generation Stage of the New

question 29

Multiple Choice

A problem during the idea generation stage of the new product development process within an organization is:

• A)the heavy costs involved in terms of investment in funds,time,and personnel.
• B)the interference of the top management of the organization.
• C)to avoid ideas coming from unusual sources that are likely to have a high level of escalation of commitment.
• D)to ensure that all new product ideas available to the organization at least have a chance to be heard and evaluated.