For a Marketing Manager,social Classes Offer Some Insights into Consumer

question 54

Multiple Choice

For a marketing manager,social classes offer some insights into consumer behavior that are potentially useful:

• A)for developing the mission statement.
• B)as a market segmentation variable.
• C)for changing their structure.
• D)to form buying centers within his company.

---

Definitions:

Exaggerated Response

An exaggerated response is an overreactive or heightened reaction to a stimulus, which can be physiological or emotional.

Passive Artificial Immunity

Immunity acquired by the transfer of antibodies from another individual, as through injection or from mother to fetus across the placenta.

Adaptive Immunity

The branch of the immune system that involves the creation of antibodies and memory cells in response to an exposure to a specific pathogen, providing long-term immunity.

Immediate Protection

Rapid defense mechanisms activated promptly to prevent infection or damage before long-term specific immunity develops.