The Disconfirmation Paradigm Is Used to Study Two Variables,namely,consumer Prepurchase

question 3

Multiple Choice

The disconfirmation paradigm is used to study two variables,namely,consumer prepurchase expectations and _____.

• A)consumer loyalty related to the buying process
• B)decision-making roles within the purchase process
• C)the relationship between product knowledge and product involvement
• D)the difference between expectations and postpurchase perceptions

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Definitions:

Liking

A feeling of fondness or affection towards someone or something.

Infatuation

An intense but short-lived passion or admiration for someone or something.

Passion

Strong romantic and sexual feelings.

Preoccupation

The state of being engrossed in thought or excessively concerned with something.