Identify the Approach in Which the Marketing Manager Decides on the Appropriate

question 29

Multiple Choice

Identify the approach in which the marketing manager decides on the appropriate basis for segmentation in advance of conducting a research study on a market.

• A) A priori segmentation approach
• B) Post hoc segmentation approach
• C) Empirical approach
• D) Psychographic approach

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Definitions:

Two-Income Married Couples

Households in which both spouses earn income from employment.

Taxes

Mandatory financial charges or other types of levies imposed upon a taxpayer by a governmental organization.

Dividend Income

Earnings received from owning shares of stock in a corporation, typically paid out from the company's profits.

Corporations Taxed

The process through which businesses are subjected to tax on their income or profit by the government.