Which of the Following Is True of the Idea Screening

question 81

Multiple Choice

Which of the following is true of the idea screening phase of the new product development process?

• A) New product ideas are not eliminated merely because they are outside the fields of a firm's interest.
• B) Lack of technology and resources is often not a useful reason to discount new product ideas.
• C) A firm must consider three categories of risk and risk tolerance in the idea screening phase prior to reaching a decision.
• D) Unlike the idea generation stage, the idea screening stage is not involved in expanding viable ideas into full product concepts.

---

Definitions:

Homoscedasticity

A condition in regression analysis where the variance of the residuals, or errors, is constant across all levels of the independent variable.

Regression Line

A line of best fit through a dataset in linear regression analysis, showing the relationship between the independent and dependent variables.

Independent Variable

An independent variable is a variable that is manipulated to determine its effects on another variable.

Normal Distribution

A probability distribution demonstrating symmetry around the mean, indicating that data points close to the mean occur more often than those far from it.