Dexo Inc Plans to Launch a New Version of Its Beverage

question 23

Multiple Choice

Dexo Inc. plans to launch a new version of its beverage, Lime n' Lemon. The new variant will be similar to the current Lime n' Lemon in terms of taste and packaging, but it will be fortified with vitamins and minerals. The company decides to market the new drink as Lime n' Lemon Extreme. Which of the following new product categories does this new beverage fall into?

• A) New-to-the-world products
• B) New-to-the-firm products
• C) Improvements and revisions of existing products
• D) Product repositionings

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Definitions:

Just Reason Doctrine

A legal principle that requires an employer to provide a fair and genuine reason for disciplining, dismissing, or making significant changes to an employee's contract.

Flexible Benefits

A type of employee benefits plan that allows workers to choose from a variety of pre-tax benefit options based on their personal needs.

Benefit Packages

A collection of non-wage compensations provided to employees in addition to their normal wages or salaries.

Compensation Time Benefits

are benefits allowing employees to take time off instead of receiving overtime pay for extra hours worked.