Johnson & Coleman Has Created a New Line of Premium

question 45

Multiple Choice

Johnson & Coleman has created a new line of premium quality writing desks. The company marketed the product by highlighting its durability and functionality. According to the VALS™, to which of the following psychographic groups would the writing desk appeal the most?

• A) Achievers
• B) Strivers
• C) Experiencers
• D) Thinkers

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Definitions:

Cost of Goods Sold

Cost of Goods Sold (COGS) refers to the direct costs attributable to the production of the goods sold in a company.

Periodic Inventory System

An inventory accounting system where updates are made at intervals, such as monthly or annually, rather than continuously.

FIFO

"First In, First Out," an inventory valuation method where goods first acquired are the first sold or used, affecting cost of goods sold and inventory value.

LIFO

An inventory valuation method that assumes the last items of inventory purchased are the first ones sold ("Last In, First Out").