Identify the Correct Statement About Culture in the Context of Consumer

question 73

Multiple Choice

Identify the correct statement about culture in the context of consumer behavior.

• A) Cultural antecedents affect everyday behavior and are determinant of certain aspects of consumer behavior.
• B) Absence of empirical evidence suggests that culture cannot predict consumer behavior.
• C) Marketing managers should avoid adapting their marketing mix to cultural values as they lead to biases.
• D) Cultural values of a domestic market are bound to remain uniform in the global market as well.

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Definitions:

Ledger Accounts

Record-keeping systems that track financial transactions through debits and credits to maintain the financial health and status of an entity.

Financial Statements

Financial statements are formal records of the financial activities and position of a business, including the balance sheet, income statement, and cash flow statement.

Accruals

Accounting method that records revenues and expenses when they are incurred, regardless of when cash transactions occur.

Unrecorded Expense

A cost or liability that has been incurred but not yet documented or included in the financial records or statements of a company.