For High-Involvement Products That Require Extensive Decision Making, Marketers Should

question 41

Multiple Choice

For high-involvement products that require extensive decision making, marketers should provide consumers with:

• A) eye-catching advertisements and in-store displays to encourage them to make a purchase.
• B) factual information that highlights competitive advantages of the products.
• C) ready availability of the products in a variety of outlets and at competitive prices.
• D) minimum information to encourage a quick purchasing process.

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Definitions:

Redeemed

Refers to the act of exchanging a financial instrument, such as a bond or coupon, for cash or goods.

Interest Rates

The percentage of a loan or deposit amount charged as interest to the borrower or paid to the investor.

Escalating Rate GIC

A Guaranteed Investment Certificate (GIC) with an interest rate that increases at predetermined intervals throughout the term.

Fixed-rate GIC

Guaranteed Investment Certificate with a fixed interest rate for the term of the investment.