The Primary Purpose of a Push Strategy Is to

question 197

Multiple Choice

The primary purpose of a push strategy is to

• A) push products on consumers and convince them that they need the products.
• B) rush the production schedule for products and beat competitors to the market.
• C) push the product down the distribution channel to retail stores.
• D) push products away from traditional channels of distribution to save costs.

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Definitions:

Unitary

Pertaining to a single entity or element; uniform.

Creativity Process

The sequence of thoughts and actions that lead to the generation of new and original ideas, concepts, or solutions.

Steps

Sequential actions or procedures followed in order to achieve a specific goal or complete a process.

Stages

Distinct phases or periods within a process or lifecycle, characterized by specific features or activities.