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The Purpose of Market Segmentation Is to Identify the Features

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The purpose of market segmentation is to identify the features of a product that will appeal to as many customers as possible.
Market segmentation attempts to divide the overall market into several groups whose members have similar characteristics.


Definitions:

Industrial Fiber

A category of manufactured fibers known for their strength, durability, and specialized uses in industries such as automotive, construction, and textiles.

Refined Sugar

Sugar that has undergone a process to remove impurities and is typically used as a sweetener in food products.

Constrained Resource

A limited resource within a production process that can restrict the output or efficiency of the manufacturing operations.

Constrained Machine

A resource in the manufacturing process that limits the total output because it has the lowest capacity of any of the resources.

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