Which Type of Organizational Purchase Situation Is Characterized by Low

question 1

Multiple Choice

Which type of organizational purchase situation is characterized by low purchase importance, low choice complexity, level of decision-making unit (DMU) at low levels of the organization, a very small DMU, very brief time to decision, and very limited decision search?

• A) nominal
• B) straight rebuy
• C) modified rebuy
• D) new task
• E) limited

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