Which of the Following Is FALSE Regarding Committed Customers

question 58

Multiple Choice

Which of the following is FALSE regarding committed customers?

• A) They are unlikely to consider additional information when making a purchase.
• B) They are resistant to competitors' marketing efforts.
• C) They are less likely to forgive an occasional product or service failure.
• D) They are likely to be a source of positive word-of-mouth.
• E) They are more profitable to the firm than mere repeat purchasers.

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Definitions:

Restrictions On Imports

Regulatory measures imposed by a government to control the volume or type of goods that can be brought into a country from abroad, often to protect domestic industries.

Patented Intellectual Property

Intellectual property such as inventions or processes protected by a patent, granting the patent holder exclusive rights to use and benefit from that property.

Trademarked Brand

A trademarked brand is a brand that has been legally registered or established by use as representing a company or product.

License

A legal permission granted by a competent authority to engage in a certain activity or occupation that would be unlawful without such authorization.