Addison Is a Brand Manager and Wants Consumers to Form

question 29

Multiple Choice

Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counter persuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?

• A) primary route
• B) secondary route
• C) central route
• D) peripheral route
• E) direct route

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Definitions:

Economic Value

The worth of a good or service determined by its ability to generate income or utility.

Compounded Monthly

Involves calculating and adding interest to the principal amount of an investment or loan on a monthly basis.

Deferred Annuity

An annuity where the start of the periodic payments is delayed by more than one payment interval.

Compounded Annually

The process where interest is calculated once per year and added to the principal sum, affecting the total amount and future interest calculations.