Instead of Featuring Any Functional Benefits of the Product or Brand

question 30

Multiple Choice

Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate?

• A) one-sided message
• B) two-sided message
• C) testimony
• D) value-expressive appeal
• E) utilitarian appeal

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Definitions:

Standard Rate Per Hour

The standard rate per hour denotes the predetermined cost or wage rate for work performed, typically used in budgeting and payroll calculations.

Direct Labor Time Variance

The difference between the actual hours worked and the standard hours allowed, multiplied by the standard labor rate.

Actual Direct Labor Hours

The real hours worked by employees directly involved in the production process.

Direct Labor Time Variance

The calculation difference between the expected time to produce an item and the actual time taken, impacting cost control and labor efficiency.