Integrated Marketing Communications Would Include All of the Following EXCEPT

question 60

Multiple Choice

Integrated marketing communications would include all of the following EXCEPT

• A)direct mail.
• B)sales promotions.
• C)public relations.
• D)distribution.

---

Definitions:

Affective Commitment

Affective commitment refers to an employee's emotional attachment to, identification with, and involvement in the organization they work for.

Progressive Discipline

A process of dealing with job-related behavior that does not meet expected and communicated performance standards, starting with the least severe action to address the issue.

Negative Consequences

Undesirable outcomes or penalties that result from an action or decision in the workplace.

Punishment

Yet another term from reinforcement theory, punishment refers to a situation in which a behavior is followed by negative consequences and so is not repeated.