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Scenario II
Scenario II is based on fabricated data inspired by the following study:
Tiggemann, M. & Zaccardo, M. (2015) . "Exercise to be fit, not skinny": The effect of fitspiration imagery on women's body image. Body Image, 15, 61-67.
Fitspiration and Body Image Study
Tiggemann and Zaccardo examined the effect of photographic images on a variety of psychological constructs. A total of 130 undergraduates were randomly assigned to one of two treatment conditions. In the "fitspiration" condition, participants were presented images designed to inspire fitness. These images included men and women wearing fitness clothing and participating in physical activity with fitness-inspiring captions. Participants in the control condition were presented images of exotic destinations with descriptive captions of the landscape. Following the presentation of the images all participants completed surveys to assess mood, body dissatisfaction, and self-esteem. In addition, each participant also reported how inspired they felt from each photo.
-(Scenario II) At the end of the study, Tiggemann and Zaccardo explained to the participants that they had expected those who saw fitspiration photos to express more body dissatisfaction than those who saw photos of exotic landscapes. In research, this is referred to as:
Cost of Goods Sold
Specific expenses directly tied to the production of goods a company markets, such as labor and materials.
Trend Analysis
A method used in financial and business analytics to identify patterns and predict future activity, performance, or behavior by examining historical data.
Income Before
A financial metric indicating a company's profitability before certain costs or expenses have been deducted, such as taxes or interest.
Interest Expense
The cost incurred by an entity for borrowed funds over a period, included as part of its financial statements.
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