The International Business Strategy That Adopts Standard Products and Advertising

question 13

Short Answer

The international business strategy that adopts standard products and advertising to use worldwide is called a(n) __________ strategy.

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Definitions:

European Union

A politico-economic union of 27 member states that are located primarily in Europe, established to foster economic cooperation and governance among its members.

Membership

denotes the state or condition of being a member of a group, organization, or society.

Direct Export Sale

A business transaction where goods are sold and shipped directly from the manufacturer in one country to a buyer in another country.

Buyer

The entity or individual that purchases goods or services for consumption or use.