Establishing Credibility in Persuasive Messages

question 100

Multiple Choice

Establishing credibility in persuasive messages

• A)is impossible unless the audience is already familiar with you.
• B)is a waste of time,since data and evidence are the only things audiences find convincing.
• C)requires a condescending,"know-it-all" tone.
• D)works only when you make negative comments about your company's competitors.
• E)is essential when you are trying to persuade a hostile or skeptical audience.

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Definitions:

Liquidation

The process of bringing a business to an end and distributing its assets to claimants, often occasioned by bankruptcy or dissolution.

Joint Venture

A business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task.

Logical Incrementalism

A strategy and management philosophy where complex decisions are broken down into smaller, manageable parts, allowing for incremental problem solving and implementation.

Emergent Strategy

The plan that changes incrementally due to environmental changes.