When Personal Computers Were in the Market Introduction Stage of Their

question 270

Multiple Choice

When personal computers were in the market introduction stage of their product life cycle, advertising had to help consumers understand why they needed to own a computer and what a computer could do. Now that personal computers are mature products and have wide acceptance among business and home users, the advertising is focused more on trying to get consumers to purchase a particular brand of computer. So, personal computer advertising used to be _______________ advertising in market introduction, but is now _______________ advertising in market maturity.

• A) comparative; pioneering
• B) pioneering; institutional
• C) competitive; pioneering
• D) pioneering; competitive
• E) comparative; reminder

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Definitions:

Gross Negligence

A lack of care that demonstrates a reckless disregard for the safety or lives of others, significantly beyond ordinary negligence.

Bailment

The temporary placement of control or possession of personal property into someone else's hands, for a specific purpose, with the expectation of its return.

Legal Owner

The individual or entity that holds valid title to property or assets, recognized by law.

Accessories

Items that add to the convenience or performance of the primary product, or in legal terms, individuals who assist in the commission of a crime.