Which of the Following Statements Is NOT Good Advice for a Marketing

question 295

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A) "The advertising media should support the promotion objectives."
• B) "Choose media that reaches the target market."
• C) "Remember that not all media are equally effective."
• D) "Target the mass market whenever possible."
• E) All of these statements are good advice.

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Definitions:

Client Relationship

The professional and ongoing association between a service provider and their client, often governed by an agreement and characterized by trust and confidentiality.

Legal Professionals

Individuals professionally qualified to offer advice, conduct lawsuits, or represent clients in legal matters, such as lawyers and judges.

Being Collaborative

Working together with one or more people in order to achieve a common goal or complete a task.

Being Entrepreneurial

The act or mindset of identifying and starting new business ventures, especially in areas of high risk or innovation.