"Copy Thrust" Refers To

question 43

Multiple Choice

"Copy thrust" refers to:

• A) competitors who make similar claims in their ads.
• B) an FTC challenge to the claims made by an advertiser.
• C) all the advertising copy prepared for a particular brand.
• D) what is to be communicated by the words and illustrations.
• E) how much the audience believes what the advertiser says.

---

Definitions:

Physical Attractiveness

The degree to which a person’s physical traits are considered aesthetically pleasing or beautiful by others.

Increasing in Strength

Becoming stronger or more forceful in capacity or intensity over time.

Looking Much Younger

The perception or reality of an individual appearing significantly younger than their actual chronological age.

Maintaining Health

The practices and activities undertaken to preserve or improve health, including exercise, balanced nutrition, and regular medical check-ups.