A Computer Software Company Sent Three Computer Magazines Some Information

question 2

Multiple Choice

A computer software company sent three computer magazines some information about the latest release of its popular software program. One of the magazines printed a story about the new version. This is an example of:

• A) personal selling.
• B) advertising.
• C) publicity.
• D) sales promotion.
• E) None of these is a good answer.

---

Definitions:

Desmosomes

Cell structures specialized for cell-to-cell adhesion, critical in maintaining the structural integrity of tissues.

Tight Junction

A specialized connection between two adjacent cells forming a barrier that regulates the passage of substances in the intercellular space.

Intercalated Disc

Unique links among heart muscle cells that enable the heart to contract in unison.

Gap Junction

Specialized intercellular connections between a multitude of animal cell-types that directly connect the cytoplasm of two cells, allowing various molecules, ions, and electrical impulses to directly pass through a regulated gate between cells.