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The AIDA Sequence Can Help a Sales Manager Evaluate a Possible

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The AIDA sequence can help a sales manager evaluate a possible sales presentation.


Definitions:

Supply

The complete volume of a specific commodity or service ready for consumption by customers.

Competitive Market

A market structure characterized by a large number of buyers and sellers, where no single seller can influence the market price of goods.

Market

A Market is any structured system where economic transactions between buyers and sellers take place, including physical locations or virtual spaces.

Demand Curve

A visual depiction showing how the quantity of a product demanded is related to its price.

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