When Planning Channels of Distribution,a Marketing Manager Should Know That

question 228

Multiple Choice

When planning channels of distribution,a marketing manager should know that

• A) vertically integrated systems are seldom used-because of the difficulty of maintaining control.
• B) a contractual system offers both flexibility and stability for its members.
• C) the disadvantage of a corporate channel system is reduced control over distribution activities.
• D) the disadvantage of an administered system is that it is a very formal arrangement.
• E) none of these alternatives is correct.