Clustering Techniques

question 253

Multiple Choice

Clustering techniques

• A) help sellers fine-tune the marketing effort with information from a detailed customer database.
• B) establish how customers think about proposed or present brands in a market.
• C) try to find similar patterns within sets of data.
• D) group customers into heterogeneous segments.
• E) use intuition and judgment to do what previously was done by computers.

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Definitions:

Asthenosphere

A region of the Earth's upper mantle that lies just below the lithosphere and is involved in plate tectonic movements due to its plasticity.

Mid-ocean Ridges

Underwater mountain ranges formed by the upwelling of magma where tectonic plates are diverging, key sites of seafloor spreading.

Granodiorite

A coarse-grained igneous rock similar to granite but with more plagioclase feldspar compared to orthoclase feldspar.

Pillow Basalt

A basaltic lava flow that includes pillow structures.