When Doing "Positioning," a Marketing Manager Should

question 131

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) None of these is a good choice.

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Definitions:

Late Start Date

The latest possible date a task or project component can begin without delaying the project deadline.

Total Float

The amount of time that a project task can be delayed without causing a delay to subsequent tasks or the project completion date.

Critical Path

Identifies the longest sequence of dependent tasks in a project, determining the shortest possible duration to complete the project.

Gantt Chart

A visual tool in project management that displays a project schedule, showing the start and finish dates of elements and dependencies.