One of the Surest Ways to Alienate Online Customers Is

question 135

True/False

One of the surest ways to alienate online customers is to abuse the information collected from them by selling it to third parties or by spamming them with unwanted solicitations.

---

Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically comprised of the 4Ps: Product, Price, Place, and Promotion.

Easiest

Pertaining to the use or role of something being the most straightforward, requiring the least effort, difficulty, or complexity.

Promotion

Activities designed to increase the awareness, sales, and market share of a product or service.

Internet-Based Applications

Software programs that function online over a network and can be accessed through internet browsers.