You Work for a Company That Segments Customers by Demographic

question 45

Multiple Choice

You work for a company that segments customers by demographic information markets specifically to those customers who are located in the Los Angeles area.This is an example of:​

• A)​Target marketing
• B)​Cross-selling
• C)​Geographic marketing
• D)​Personalized customer communication

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Definitions:

Retail Positioning Matrix

A strategic tool used to categorize retail businesses based on price level and product assortment to identify market position.

Horizontal Dimension

Refers to the extent of collaboration, communication, and interaction across different departments, functions, or units within an organization, fostering a more integrated and cohesive operation.

Retail Sales

The total sales of goods and services to consumers through retail outlets, indicating economic health.

Analytical Tool

A software or method used to analyze data or information, often to identify patterns, trends, or insights for decision-making.