Which of the Following Are Required Elements of an Effective

question 20

Multiple Choice

Which of the following are required elements of an effective CRM initiative?​

• A)​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
• B)​Segmenting customers
• C)​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
• D)​All of these

---

Definitions:

Cost of Goods Manufactured

The cumulative expense of manufacturing finished goods within a designated timeframe, encompassing costs for labor, materials, and overhead.

Source Document

A piece of evidence, such as an invoice or receipt, that records a financial transaction.

Manufacturing Overhead-Applied

Indirect costs related to manufacturing that are assigned to products based on a predetermined rate.

Overhead Applied Rate

A rate calculated to allocate indirect costs to cost objects based on a predetermined formula.