Which of the Following Are Required Elements of an Effective

question 20

Multiple Choice

Which of the following are required elements of an effective CRM initiative?​

• A)​Sending out promotional materials via e-mails and traditional mail to a large random group of a potential customers
• B)​Segmenting customers
• C)​Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system
• D)​All of these

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Definitions:

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best under bright light conditions.

Response

A reaction or reply to a stimulus or a particular situation, ranging from physical responses in the body to complex emotional and cognitive reactions.

Hue

A color or shade in the color spectrum, defined by its wavelength of light.

Perceived Color

The characteristic of visual perception that is described through color categories such as red, blue, green, etc., which depends on the wavelength of light and interpretation by the brain.