COMPLETION QUESTIONS Integrated Marketing Communication

question 39

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-The best _____________ that a service organization can receive comes from its customers.

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Definitions:

Somatosensory Cortex

A region of the brain responsible for processing sensory information from various parts of the body, including touch, temperature, and pain.

Temperature

A measure of the warmth or coldness of an object or substance with reference to a standard value.

Touch

The sensation caused by pressure receptors in the skin that allows humans and animals to perceive and respond to physical contact.

Pain

An uncomfortable sensation and emotional experience linked to actual or potential tissue damage, varying greatly in intensity, quality, and duration.