COMPLETION QUESTIONS Integrated Marketing Communication

question 51

Essay

COMPLETION QUESTIONS
Integrated Marketing Communication
Tangibilizing the Service
Promotion
Promotion Mix
Advertising
Personal Selling
Sales Promotions
Public Relations
Word-of-Mouth Communication
Vividness Strategy
Suggestive Selling
Publicity
The Internet
-____________ are particularly well suited to stimulating short-run demand for a service with excess capacity.

---

Definitions:

Stomach Contractions

The rhythmic contractions of the stomach muscles that mix and propel food through the digestive system.

Erector Spinae

A group of muscles running vertically along the spine that maintain posture and help in the movement of the spine.

Longissimus Capitis

A muscle in the human body, part of the erector spinae muscle group, that extends along the spine and is responsible for head, neck, and spinal movements.

Interspinales

A group of muscles located between the spinous processes of the vertebral column, contributing to spinal stability and posture.