Supplementing a Service Performance to Increase Customer Satisfaction Typically

question 15

Multiple Choice

Supplementing a service performance to increase customer satisfaction typically

• A)involves increasing its divergence.
• B)involves increasing its complexity.
• C)requires little knowledge of a customer's preferences.
• D)does little to help a small service provider to compete effectively with large service providers.
• E)has little effect on the efficiency or effectiveness of the frontstage activities of a service performance.

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Definitions:

Amygdala

A section of the brain that is involved in emotions, emotional behavior, and motivation.

Electrical Stimulation

The use of electrical impulses to stimulate nerves or muscles for therapeutic purposes.

Learned Taste Aversion

A conditioned response where an individual develops a dislike or avoidance of a specific food that has been associated with an unpleasant experience, such as illness.