COMPLETION QUESTIONS Marketing Strategy

question 1

Essay

COMPLETION QUESTIONS
Marketing Strategy
Environmental Scanning
Proactive
Defensive
Services Marketing Approach
Service Operations Approach
Market Segmentation
Positioning,Share-of-Mind
Upside Down Organization
Sur/Petition
-The _________________ recognizes that customer-contact workers are the most important element in building customer satisfaction with the service provider.

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Definitions:

Profitable

Yielding financial gain or benefit; making more money than the expenses incurred.

Independent Organization

An entity that operates autonomously, without direct control by any other organization or government body.

Department Store

A large retail establishment that offers a wide range of products across multiple categories, usually housed in a single building.

Competitive Strategies

Approaches that organizations use to gain a competitive advantage in the market, differentiating themselves from competitors.