You Teach at a Local University That Does Not Offer

question 8

Essay

You teach at a local university that does not offer a services marketing course.After attending a services marketing conference and reviewing Fisk,Grove,and John's Services Marketing 4e,you decided to request that the course be taught.After hearing your request,your department chair asked,"Why is it important to study services marketing?" Prepare a convincing response to the question.

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Definitions:

Method of Inclusion

A specific approach or criteria used to determine what is considered in a calculation or consideration.

Method of Exclusion

A strategy used to prevent certain groups or individuals from accessing a service, market, or opportunity.

Right-to-Work Laws

Legislation that guarantees workers the right to work for any employer without the requirement to join a union or pay union dues.

Union Shops

Workplaces where employment is conditional on maintaining membership in a labor union, typically after a probationary period.