It Is Said That "The Customer Is Always Right

question 66

Multiple Choice

It is said that "The customer is always right." But according to the text the customer is wrong when:

• A) demanding fast delivery of a product.
• B) requesting a refund for damaged goods.
• C) lodging an unfounded complaint.
• D) asking for a manufacturer's discount.
• E) requesting terms that harm the seller.

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Definitions:

Customers' Unwillingness

The resistance or reluctance of consumers to purchase products or services, usually due to dissatisfaction or perceived lack of value.

Likert-type Questions

A psychometric response scale primarily used in questionnaires to obtain participant's preferences or degree of agreement with a statement.

Generalizations

Statements that apply broadly across various contexts, often extending findings from a specific study to larger populations.

Panel

A longitudinal study where data are collected from the same subjects at multiple points in time.