The _____ Refers to the Elements the Salesperson Assembles to Make

question 96

Multiple Choice

The _____ refers to the elements the salesperson assembles to make sales to prospects and customers.

• A) business proposition
• B) sales presentation mix
• C) positioning strategy
• D) sales activities guide
• E) marketing mix

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Definitions:

Nikes

A brand of athletic shoes and apparel, known for its swoosh logo and association with sports and fitness.

Effort Justification

The finding that when people suffer or work hard or make sacrifices, they will try to convince themselves that it is worthwhile.

Hazing Rituals

Series of initiation rites, often involving harassment, abuse, or humiliation, used as a way to welcome or accept new members into a group.

Cognitive Dissonance

The uncomfortable feeling people experience when they have two thoughts or cognitions conflict with one another.