Examlex
One of the elements of the sales presentation mix is:
Gratuity
A voluntary payment made in addition to the required payment, typically given for a service rendered as a token of appreciation.
Brand Awareness
The degree to which customers recognize and understand the characteristics or reputation of a specific brand of products or services.
Marketing Research
The process of gathering, analyzing, and interpreting information about a market, including customers' needs and competitors, to support decision-making.
Sales Promotion
A short-term inducement of value offered to arouse interest in buying a product or service.
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