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Clearwater Hampers Clearwater Hampers Is a Small British Company That Sells Luxury

question 78

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Clearwater Hampers
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state.
-Austin enters the CEO's office with a small basket of cheese,wine caviar,and other luxury food items for the CEO to enjoy later.What type of an approach is Austin using?

Definitions:

Raw Materials

Basic materials and substances that are used in the production process to create goods, ranging from metals and chemicals to grains and plastics.

Selling and Administrative Expense

Costs indirectly related to the production of goods or services, including marketing, management, and office expenses.

Budgeted Unit Sales

The projected number of units that a company expects to sell over a specific period, as included in its budget.

Depreciation

A method of allocating the cost of a tangible asset over its useful life.