Stage Technologies Stage Technologies Is a London-Based Company That Supplies Engineering Solutions

question 93

Multiple Choice

Stage Technologies
Stage Technologies is a London-based company that supplies engineering solutions for the entertainment industry. The company installs winches, stage lifts, and other equipment commonly used in stage productions. The equipment is designed so it can be operated from a single console without awkward or heavy lifting. Both opera companies and theaters see the benefit of such a system, but many are reluctant to buy because of perceived costs. John Hastie and Mark Ager, the company's best salespeople, must design sales presentations that address these concerns.
-Imagine Hastie walked into a prospect's office and asked,"How would you like to increase rehearsal time and ensure long-term cost savings?" From this opening line,you can assume that Hastie is most likely using a ____ presentation.

• A) persuasive selling
• B) logical reasoning
• C) need-satisfaction
• D) price/value
• E) formula

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Definitions:

Arms Control Treaty

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Carter Doctrine

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Soviet Aggression

Refers to the actions taken by the Soviet Union to expand its influence and control over other nations, particularly during the Cold War era.

Persian Gulf

A shallow arm of the Arabian Sea between Iran and the Arabian Peninsula, known for its strategic location and vast oil resources.