For Global Marketers, the Web Could Affect the Firm's High

question 32

Multiple Choice

For global marketers, the Web could affect the firm's high margins because of:

• A)profit transparency.
• B)channel transparency.
• C)price transparency.
• D)channel captaincy.
• E)knowledge transparency.

---

Definitions:

Invest

The act of allocating money or capital to an endeavor with the expectation of generating an income or profit.

Earn Interest

To receive interest as income from an investment or savings, calculated in various ways including simple or compounded methods.

Monthly

Occurring, produced, or done each month.

Simple Interest Rate

The rate at which simple interest is paid or earned over a certain period, typically expressed as a percentage.