Ryan Najmulski Is a Smart Shopper

question 95

Short Answer

Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.

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Definitions:

Participant

An individual actively involved in a process or activity, such as a market research study, workshop, or a collaborative project.

Laddering

A technique used in marketing research to uncover consumers’ values and motivations by exploring the reasons behind their product choices and preferences.

Depth Interviews

A qualitative research method involving detailed, one-on-one discussions to explore the respondent's personal perspective on a specific subject.

Ethnographic Research

A qualitative research method that studies people and cultures from within their natural context, often through participant observation and interviews.