If a Company Were to Follow a Strategy of Product

question 32

Multiple Choice

If a company were to follow a strategy of product and communication extension (dual extension) in a foreign market, an example of a product category that would
Fit this strategy would be _________________________.

• A) personal care items
• B) motorscooters
• C) gasoline
• D) clothing
• E) hand-powered washing machines

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Definitions:

UCC

The Uniform Commercial Code, a set of laws that govern commercial transactions in the United States, intended to standardize regulations across the states.

Wholesaler

A type of intermediary in the distribution channel that purchases goods in large quantities from manufacturers or importers and sells them to retailers or other businesses.

Conforming Goods

Merchandise or products that meet the specifications and standards outlined in a purchase contract.

Acceptance

A promise or act on the part of an offeree indicating a willingness to be bound by the terms and conditions contained in an offer. Also, the acknowledgment of the drawee that binds the drawee to the terms of a draft.