Over the Years, Sales Writers Have Developed a Formula That

question 33

True/False

Over the years, sales writers have developed a formula that one must follow in writing sales messages.

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Definitions:

Artifact

A personal object used to communicate some part of one’s identity.

Jargon

Specialized language used by a particular group or profession, which may be difficult for outsiders to understand.

Concrete Messages

Communication that is clear, specific, and easy to understand, leaving little room for misinterpretation.

Precise Words

The selection and use of specific and exact language to convey a clear and unambiguous message.